Daylight

Updating content and design for a digital therapeutic product focusing on helping patients with generalized anxiety

Company: Big Health

Team size: 5 members

Role: Art Director, Storyboard artist, Illustrator

Daylight is an effective digital treatment that helps people gain control over their anxiety. The program provides evidence-based techniques and offers additional guidance based on an individual’s needs, helping people overcome their anxiety for good with care that’s available anytime, anywhere.

Goal: I worked on multiple initiatives to offer a more robust library of techniques for users, working with content designers and clinicians to create brand new animated content, in-app features, email marketing content and updated content library assets.

Outcome

  • Daylight is now a FDA cleared digital treatment for anxiety patients

  • In a clinical trial, 71% of Daylight patients experienced clinically significant improvements in anxiety

  • 57% improvement in overall mood

  • 47% reported better sleep

Behavioral Activation

Avoidance is often a symptom of depression. Skipping social events, not being able to find the energy to get out of bed, passing on activities that once brought joy; these are all telltale signs that someone could be struggling with depression.

Behavioral activation (or BA) is a technique that many clinical therapists use to fight depression. Research has shown that when someone engages in activities that generate positive feelings, the activities can be intrinsically reinforcing, inspiring people to do more things.

I worked with content designers, clinicians and our animator on scripting, storyboarding, illustrating how BA can help. While the video did not get implemented due to the creation of our depression product, this was one of the first projects I worked on for Daylight and am still proud of! Take a look at some of the process below:

Behavioral activation full video

Coping Voice

People struggling with anxiety often struggle with negative thoughts and self doubt. It can get to a point where our negative thoughts becoming overwhelming. By working to build a coping voice, the internal voice within ourselves that helps us to get through difficult situations. I worked with the lead content designer and clinical team to develop a simple and abstract way to visualize this concept.

Program Guidance

While Daylight offers techniques and psycho-education on how to manage anxiety, we were missing a key piece of content that provided direction for users on how to navigate the library of content we offer. As a key piece in driving adherence for users, I worked with the team to create an introductory guidance video.

Psycho Education emails

In order to continue to drive engagement and adherence, we launched a series of email campaigns to provide introductory psycho-education about anxiety and how Daylight can help. We used simple shapes combined with motion design to capture the concept as it aligned with our external facing brand guidelines.

Emotes

Series of gifs that I designed for our in-app content- Emotes would play as a form of encouragement for users as they completed techniques and was part of an effort to begin gamifying the experience.

Credits

Clinical team: Jen Kanady, Michelle Davis, Elizabeth Eustis

Content Designer: Alisa Katz

Art Direction/Illustration: Catherine Song

Animation: Norm Konyu