Career Unnie

Role: Art Director, illustrator

Context: My good friend Diane asked me to create a set of illustrations for her career coaching business, Career Unnie. As a first generation asian-american woman, Diane’s goal was to help fellow asian women overcome burnout and find balance in their life while helping them excel in their careers.

Goal: The goal was to create a series of warm, hopeful illustrations that depicted a diverse group of asian women. As a business focused towards uplifting a specific demographic, it was important to show diverse skin tones, hair textures and clothing.

These assets were used across CareerUnnie’s website and social channels.