Ask a Therapist
Creating a stronger brand presence for a mental health column shared across social and web platforms
Company: Dotdash Meredith • Verywell Mind
Role: Illustrator, Graphic Designer
Context: I teamed up with the team at Verywell Mind and psychotherapist Amy Morin to create a weekly series called ‘Ask a Therapist’, where we would invite a reader to ask a mental health related question that would then be answered.
Problem: Without a strong social presence, there was a need for a brand style that aligned with existing Verywell Mind brand guidelines that could then be shared across social platforms and web.
Our Solution: I led the illustration development as well as badge logo to be featured for each week’s column